Privacy policy

Section 01

Overview

AL FAS Jewellery Trading Group (“AL FAS,” “we,” “us,” or “our”) operates across the UAE, Singapore, Malaysia, the UK, and India. This policy applies to our corporate website, trade inquiry forms, and any email verification or communication flows connected to them.

We collect the minimum information needed to respond to inquiries, verify identity where required, and maintain the security of our systems. We do not sell personal information.

Section 03

How we use it

• To respond to trade inquiries and correspond with you.
• To verify your email address before processing an inquiry, using a one-time passcode.
• To maintain the security, performance, and integrity of our website.
• To understand aggregate usage of our website and improve its content and structure.
• To comply with applicable legal, tax, customs, and trade-documentation obligations.

We do not use trade inquiry data for automated decision-making that produces legal or similarly significant effects about you.

Section 04

Cookies and similar technologies

We use a limited set of cookies to operate the website and understand how it’s used:

• Essential cookies — required for core site functionality, such as maintaining your session during a verification flow.
• Analytics cookies — help us understand aggregate traffic and page performance, provided by a third-party analytics service.

You can control or disable non-essential cookies through your browser settings. Disabling essential cookies may affect site functionality, including inquiry verification.

Section 05

How we share information

We share information only with parties who need it to provide our services, and only to the extent necessary:

• Service providers — website hosting, email delivery, and authentication infrastructure that process data on our behalf.
• Logistics and trade partners — where an inquiry proceeds to an order, relevant shipping, customs, or banking partners involved in fulfilling that transaction.
• Legal and regulatory authorities — where required by law, customs regulation, or to protect our rights and the safety of others.
• Business transfers — in connection with a merger, acquisition, or reorganisation within the SKS Global Group structure, subject to confidentiality obligations.

Section 06

International data transfers

Because AL FAS operates across the UAE, Singapore, Malaysia, the UK, and India, information may be transferred to and processed in a country other than the one where it was originally submitted. Where required by applicable law, we rely on appropriate safeguards — such as standard contractual clauses or equivalent mechanisms — for such transfers.

Section 07

Data retention

We retain inquiry and correspondence data for as long as needed to respond to your inquiry, maintain a business relationship, and meet legal, tax, or customs record-keeping obligations, after which it is securely deleted or anonymised. Verification codes expire shortly after issuance and are not retained beyond that window.

Specific retention periods: [to be confirmed with legal/finance for tax & trade record requirements per jurisdiction].

Section 08

Data security

We apply administrative, technical, and physical safeguards appropriate to the sensitivity of the information we hold, including encrypted transmission, access controls, and time-limited verification codes. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Section 09

Your rights

Depending on where you are located, you may have rights over your personal information, including to access, correct, delete, or restrict its use, to object to certain processing, to request a copy in a portable format, and to withdraw consent where processing is based on consent.

United Kingdom

UK GDPR / DPA 2018

Regulator: ICO

Singapore

PDPA

Regulator: PDPC

Malaysia

PDPA

Regulator: Dept. of PDP

India

DPDP Act, 2023

Regulator: DPB of India

United Arab Emirates

Federal PDPL (2021)

Regulator: UAE Data Office

To exercise any of these rights, contact us using the details in Section 13. We may need to verify your identity before actioning a request.

Section 10

Children’s privacy

Our website and trade services are directed at businesses and adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

Section 11

Third-party links

Our website may link to third-party sites we do not control. This policy does not apply to those sites, and we encourage you to review their own privacy policies before providing information to them.

Section 12

Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. We will update the effective date above when we do, and where changes are material, we will provide additional notice.

Section 13

Contact us

Questions about this policy, or requests relating to your personal information, can be directed to us using the details below.

AL FAS Jewellery Trading Group

Privacy queries: privacy@alfas.com
Registered address: [Registered Business Address]