Our Story
Built on Gold, Grown on Trust
AL FAS Jewellery Trading Group began as a small wholesale trading desk in Dubai, driven by a simple promise: certified quality and fair dealing on every transaction. Two decades later, that same promise underpins a multi-national group spanning wholesale jewellery, gold & silver bullion supply, and premium retail.
Today, AL FAS serves partners and customers across the UAE, Singapore, Malaysia, the United Kingdom, and India — combining old-world craftsmanship with the transparency and speed that modern trading demands.
Our Mission & Our Vision
What Guides Us
Our Core Values
The principles that guide every relationship, every transaction, and every gram of gold that passes through our hands.
Integrity
Every transaction is built on honesty, fair pricing, and full transparency — no exceptions.
Quality
Certified, hallmark-verified gold and silver, sourced and inspected to the highest industry standards.
Reliability
Consistent supply, on-time delivery, and dependable service — the same standard in every country we operate.
Global Perspective
Two decades of cross-border trade give us the reach and insight to serve clients anywhere in the world.
The People Behind AL FAS Jewellery
Meet Our Founders
Three brothers, one vision — built on trust, craftsmanship, and a relentless drive to deliver lasting value across every venture we touch.
Meet Our Founder
Saif Ali
Co-Founder & Director
A builder at heart, Saif drives the group's expansion across jewellery, bullion, and trading ventures — turning bold ideas into operating businesses.
Rooted in a strong trade tradition, Saif blends regional expertise with a premium, forward-looking brand vision.
Meet Our Founder
Kaif Ali
Co-Founder & CFO
The financial strategist who ensures strength, stability, and sustainable growth across every business under the group.
With a sharp eye for detail and planning, Kaif keeps our goals grounded and our future secure.
Meet Our Founder
Sajid Ali
Co-Founder & COO
The operations expert who turns plans into action and ideas into impact across the group's ventures.
Sajid ensures that every process runs smoothly and every commitment reaches our customers.
Our Journey
Milestones That Shaped Us
From a single trading venture to a multi-national jewellery and bullion group — here's how we got here.
- Year 1
Founded
AL FAS Jewellery Trading Group established, laying the foundation for a family-run trading business.
- Year 2
Bullion Licensing
Secured gold and silver bullion trading licenses, expanding into precious metals supply.
- Year 3
Regional Expansion
Opened operations across the UAE, Singapore, and Malaysia to serve growing wholesale demand.
- Year 4
Retail Launch
Introduced a dedicated retail jewellery line, bringing the brand directly to consumers.
- Today
Global Presence
Operating across five markets with a reputation built on trust and craftsmanship.
By the Numbers